Role
Product Designer
Clients
Confidential
Industry
E-Commerce
Duration
6 months
Hay2U is...
a platform connecting hay producers and buyers worldwide, creating a global marketplace that bypasses traditional market limitations.
The Main Challenges
Complex Agricultural Product Information
Multiple hay types, different measurement units, pricing, and payment methods
Time Constraints
Tight initial timeline (3 weeks for initial design)
No Established Design System
The platform was still developing its visual/design foundation
Design–development Inconsistencies
Implementation sometimes diverged from the intended design
Domain Research
Bale Measurements
Understanding requirements through collaboration with clients
Measurement Units
How different measurements need to be represented
Pricing Graph
Displaying market price ranges to help sellers set their prices
Shipping Calculations
Understanding how product information affects shipping
Bale Measurements
Measurement Units
People in Alberta, Canada typically use metric system in general, BUT use imperial system to measure bales for the following reasons:
Strong influence of US Market
Traditional practices
Hay equipment
=> For settings, it will be better to let users choose the measuring units one by one, not by the whole types of measuring system.
Pricing Graph
Shipping Calculations
UX “Flow”
Based on competitor references and client discussions, I defined the product registration flow around the following key steps:
Information
Location (with map UI)
Hay quantity, hay type, hay size, hay shape, total weight, etc.
Pricing and Shipping
Displaying market price ranges to help sellers set their prices
Images
Displaying market price ranges to help sellers set their prices
Information - Before
Information - After
Pricing - Before
Pricing - After
Images - Before
Images - After
Outcome
User Experience
Established a structured product-registration flow for complex hay product information.
Collaboration
Aligned requirements through continuous collaboration with clients, stakeholders, and developers.
Business
The final product received positive feedback from clients and secured additional stakeholder funding.
Learnings
Design for Complexity
Structure complex information without unnecessarily simplifying it.
Understand the Domain
Learn the context before making design decisions.
Design Collaboratively
Use continuous feedback to evolve the solution.
